Another issue could be that vegans or vegetarians, or meat-avoiders who want to treat themselves with fast food simply prefer other vendors. They have zero moa

Another issue could be that vegans or vegetarians, or meat-avoiders who want to treat themselves with fast food simply prefer other vendors. They have zero moat. And also, when taste is a weakness for a definition of "casual eaters", they have simply failed at their core value proposition. And for the "conscious" eaters, I'd also imagine that people are not dumb and realize the anount of money they have put into marketing and habe to put into trying to pay out stakeholders. On the European market at least, there are more popular alternatives and myself I only ever bought BM when it was on discount. It was not better than alternatives (Like Meat, Rügenwalder). And I'm not even a vegetarian.