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I remember when I first saw a Sony store in Canada, after never seeing one in the UK, I had no clue they existed. I believe it went somewhat like "Oh wow it's a
by electromagnetic 18y ago
I remember when I first saw a Sony store in Canada, after never seeing one in the UK, I had no clue they existed. I believe it went somewhat like "Oh wow it's a Sony store, that's cool... wait what the hell's the point of a Sony store. Is it like a warranty repair place? I thought they were all mail-to places not stores."
It's just alien to me why Sony would need a store, when everywhere sells Sony products. I mean bestbuy, walmart, sears, the source, futureshop all carry Sony products and they're all easier to get to than the actual Sony store!
- ardit33 18y agothey are more like a showcase places, then real stores. In SF, the sony metreon gets a lot of traffic, and most tourists in the area at some point end up there. You can kill time, playing some playstation, or something, but I don't see many people buying there. (prices are not cheap). It just serves more as marking and branding than for real sales purposes. Just like a lot of stores in 5th avenue in NYC loose money, as the rent is so expensive, but the companies believe it is worth it, as it is crucial for a luxury goods company to have their wares displayed at luxury road. It is all about perception and marketing. With the economy going down though, that might change.
- whacked_new 18y agoThey're image/experience stores, which are not all that far from Apple stores. It gives the brand an enlarged presence and a stage to flaunt the company's style, culture, and wealth.
- gaius 18y agoThere are Sony stores in the UK, there's one on Tottenham Court Road in London. You can buy your whole lifestyle there, if that's what you're into.