I've created a hamburger restaurant where I'm expecting average Joes to walk in off the street and cook the hamburgers, in return for a percentage every time th

I've created a hamburger restaurant where I'm expecting average Joes to walk in off the street and cook the hamburgers, in return for a percentage every time they make a sale. Sound promising? Of course not. The burgers will be inconsistent and usually bad, and there'll either be too many or too few cooks at any given time. It's the same with review sites. You're expecting people to do the work for you in return for a completely unknown amount of money. You'll get a zillion reviews of some popular thing, and no reviews of DRAM, and reviews will be inconsistent and bad. If you think it's worth people's time to write reviews, then you should hire people to write them first. Hire college students at $15/hr. They can work from their dorms. Assign them products to review. Set standards. Have quality control. You can probably build up a really good set of reviews for only a few hundred hours of labor. Probably less than you've put into the technical part of the site. Eventually, once you have a thriving ecosystem, average Joes will contribute reviews. But you can't just wave your hands and expect people to flock to your site to do work on speculation. You have to lead.