And if you look at the Amazon music store, which was DRM free from the get-go (and probably paved the way for Apple to negotiate with its own content providers

And if you look at the Amazon music store, which was DRM free from the get-go (and probably paved the way for Apple to negotiate with its own content providers for DRM free music), it's hard to think of Amazon as being on the side of DRM. Currently, of the two DRM-laden e-mediums Amazon sells (books and videos), both have DRM because the publishers insist on it.