A few months ago I saw my mum browsing a website with a horrendous number of adverts. I asked to borrow the computer for 30 seconds, installed AdBlock for Chrom

A few months ago I saw my mum browsing a website with a horrendous number of adverts. I asked to borrow the computer for 30 seconds, installed AdBlock for Chrome and refreshed the page. I handed it back triumphantly only to be told that she couldn't see the difference and wasn't sure what I'd done. I suspect this will be the response of most people - either you're technical enough to install an adblocker or you don't really care.