It is very odd, indeed. It's a bit of both well known "hells of marketing": fomo on the one side (you better use us as heavily as possible), combined with mysti

It is very odd, indeed. It's a bit of both well known "hells of marketing": fomo on the one side (you better use us as heavily as possible), combined with mysticism of "we don't know what we created, but it's powerful and you better follow us to be on the right side"