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The Mondaine design is powerful, timeless, and most importantly popular. By using it rather than designing their own clock, Apple taps into an aesthetic of affl
by tammer 14y ago
The Mondaine design is powerful, timeless, and most importantly popular. By using it rather than designing their own clock, Apple taps into an aesthetic of affluent European influence. This subliminal association is what Apple is paying for, not pixels.
- jrockway 14y agoPublic transportation is now an "affluent aesthetic"?
- mortenjorck 14y agoEuropean public transit is, at least from the perspective of non-Europeans.
- FSEA 14y agoNot here.
- jeza 14y agoAffluent people in Europe actually use public transport.
- jrockway 14y agoSo who are all the roads and luxury cars for?
- michaelhoffman 14y agoLogic fail. Saying the affluent use public transport does not mean that they don't necessarily use roads also. However, the road infrastructure is for everyone, just like public transit infrastructure.
- JanezStupar 14y agoEuropean cities are built around public transport. Thus main railroad and bus stations are usually stationed downtown. And you should note that railways in Europe are often fast and comfortable, thus using rail can get you to your inner city destination a full hour faster (only measuring from the city boundary) than going by car (degree of luxury really plays no part in city traffic speed). Do not forget that European cities have not been built around its majesty The Car.
- jeza 14y agoThe majority of luxury models of European cars are made for export. Not to say they don't drive there (of course they do), but it's often quicker to travel by train so a lot of people do so, even though they own a car.
- raverbashing 14y agoLet me tell you something Every tram stop in Zurich has a clock with that drawing on it. More surprisingly, that clock is exact to the second. As in, take your mobile phone (time coming from the network), see when the time changes and see the hand moving at the exact moment. Sure, it's probably reading a radio signal or something, still impressive. It's not just affluent aesthetic of 'public transport', it's the whole structure of it.
- jsnell 14y agoVery few tram stops in Zurich have any kind of analog clock. And I'd bet that most of those clocks don't have the red second hand, which is the most distinctive feature of the railway clock.
- toyg 14y agoSwiss public transportation. Have you been to Switzerland? It's an Old-World millionaire's dream.