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Fortunately, most of the research I have read says that consumers don't look up, so acoustic foam on the ceiling might be a good option.
by philip1209 14y ago
Fortunately, most of the research I have read says that consumers don't look up, so acoustic foam on the ceiling might be a good option.
- GuiA 14y agoReally? I picked up a Macbook Air from that store today, and while I was waiting for the Apple employee to come with my computer, I just stared at the ceiling. It really is gorgeous. The natural sunlight flooding the place is also lovely (lights are one thing that universally suck, and I'm surprised I don't meet more designers ranting about it. 99% of buildings have shitty indoor lighting) But yes, the sound level was very unpleasant.
- philip1209 14y agoSpecifically, I read an internal eye-tracking study for a major retailer that found that consumers don't look up when searching for something specific, so all the over-head signage the retailer had just purchased was essentially useless.