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Engineers Are Great for Marketing
- glenntws 7mo ago404 my boy
- DominikKoch 7mo agoMy bad, Vercel didn't deploy the redirect
- WillDeAth 7mo agoThis is especially true for devtooling companies, and I'd like to see what the 'engineer as a marketer' effect can have on other companies where developers are not the main audience. Any prime examples of this?
- DominikKoch 7mo agoA non devtool example I really like is Mercury when I was looking for what bank to use some engineers from Mercury reached out to me letting me know if I ever need help or run into bugs to let them know
- schonfinkel 7mo agoBig tech has noticed this a long time ago, which is why they hire a legion of "developer advocates", its inorganic in the beginning, but it works long-term and once certain tools get into large companies it's almost impossible to remove.
- DominikKoch 7mo agothats the cool thing about engineers they are already at your company and ofc both roles are not comparable but engineers can help