> Jobs saw the Apple Store not so much as a retail outlet but as a church for evangelizing to the unconverted. He wanted the world to know that Apple’s simple b

> Jobs saw the Apple Store not so much as a retail outlet but as a church for evangelizing to the unconverted. He wanted the world to know that Apple’s simple but powerful tools would give people access to whatever stirred their passions—photos, songs, movies—and help them create these things on their own.