deploy/rollback is probably ok for a consumer site. But not everything is a public website (no really...) - if you're deploying a service with an SLA with doll

deploy/rollback is probably ok for a consumer site. But not everything is a public website (no really...) - if you're deploying a service with an SLA with dollar penalties for downtime you might want to stick to a more traditional release cycle. I sure hope the phone network, the stock exchange and my bank aren't using deploy/rollback and releasing 50 times a day!