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I think that Groupon's customer churn has always been huge, one of the reasons many investors though it was not a good bet.
by Tloewald 14y ago
I think that Groupon's customer churn has always been huge, one of the reasons many investors though it was not a good bet.
- jskopek 14y agoThat points to a bigger flaw in the Groupon model, namely that most businesses who try a promotion end up coming out disappointed. There are a number of reasons for that - bad planning on the retailer's end, excessive promotion fees for Groupon, and so on. Until Groupon solves this problem, I don't see an optimistic future. Building a product your consumers loves leads to repeat users and growth. Building something retails hate leads to Groupon.