They might not enforce it consistently, but they do bother themselves with it enough to have guidelines. https://www.ftc.gov/business-guidance/resources/disclo

They might not enforce it consistently, but they do bother themselves with it enough to have guidelines. https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers https://www.ftc.gov/business-guidance/resources/disclosures-...