For what it's worth, I've yet to actually hear one VC actually say that getting covered by TechCrunch was a make-or-break for investment. I'm more curious to s

For what it's worth, I've yet to actually hear one VC actually say that getting covered by TechCrunch was a make-or-break for investment. I'm more curious to see what kind of ROI you got from all of this effort. This particular TC article didn't drive a ton of social engagement, and as someone else said, they pump out a TON of content everyday. In terms of helping acquire users and build awareness, did the article help at all?