3 ms·

Hey, Apple still takes their store down during product launches!

• pstuart 7mo ago
  I assumed that it was to ensure that the announced products were revealed in a controlled manner rather than because they aren't able to do updates to their product listings as a regular thing.
  • bombcar 7mo ago
    My reading of the tea leaves is it started out as the latter and continues as the former as part of the “mystique”.