“People” do not love to work hard. Some people love to work hard. There are enough people that love to work hard to fill your small startup. There are not enoug

“People” do not love to work hard. Some people love to work hard. There are enough people that love to work hard to fill your small startup. There are not enough people who love to work hard to fill the economy. Only someone who has had the privilege of working in well-paid technology companies could write this article. People work to survive. If you’re a startup founder, and your employees aren’t working hard, it is a failing of the founder to pick the right people and create the right environment, but that covers less than 1% of the economy. The other 99% aren’t working hard because they just want to go home and be with the people they love instead of generating shareholder value. No amount of goal sharing will change that.