I would suggest that it depends a lot on the stage of the company. Early on, only build enough that you can legitimately track the key metrics. Other than tha

I would suggest that it depends a lot on the stage of the company. Early on, only build enough that you can legitimately track the key metrics. Other than that, focus on building the product. As the product and business matures, it's likely that you will need to spend more time to ensure that the business can keep up with the product. As a PM, I make sure that we've had to do the same thing manually a number of times before we spend any engineering time on automating it, or setting up the tools so that a non-engineer can do it.