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Aren't most people using ad blockers these days, making the revenue that one can generate with ads trivial unless traffic is enormous?
by drnick1 7mo ago
Aren't most people using ad blockers these days, making the revenue that one can generate with ads trivial unless traffic is enormous?
- traverseda 7mo agoAbout 30% from what I could find.
- vetrom 7mo agoIt seems to me at its root, that it's a question of available ad attention, and the value thereof. The classic value prop for ads has been so badly destroyed by bad curation and content invasiveness that the basis value of that attention has dropped trough the floor. The growing prevalence of ad blocking is only a symptom of that. This has become bad enough it even invades special interest nonprofit rags like the AAA, American Legion, and USPSA newsletters, for example.
- wfme 7mo agoPopular in tech circles, but largely unused outside them.
- fg137 7mo agoNot even in "tech circles". Anecdotally, most of my colleagues -- mostly software engineers -- don't use adblocker at home or at work. It hurts my eye to see their screens. But they don't care. (The workspace does not disallow adblocker extensions.)
- vitorgrs 7mo agoYou would be surprised to how little people use adblockers. Old data, but on my country for a major tech website, the number was 13%.
- gwern 7mo agoSimilar numbers for other countries: https://gwern.net/banner#they-just-dont-know https://gwern.net/banner#they-just-dont-know Wouldn't shock me if it's even lower as people move to walled-gardens like smartphones.
- technion 7mo agoMy experience deploying at blockers in the enterprise is the average non tech user feels the Internet is "broken" when it's not covered in ads and will tell helpdesk it needs to be fixed.
- fearless1ron 7mo agoUnfortunately not. Adblocking is a security requirement and should be enforced by any enterprise.
- coliveira 7mo agoI never used adblock because if I don't like ads on a particular website I will simply not visit it anymore. And if I like it enough despite of the ads, I want to support them financially in some way.
- drnick1 7mo agoDon't forget that ad blockers do more than filtering visible ad banners and other visual annoyances. They also block tracking scripts, fonts, and other cross-site elements that infringe on your privacy.