You take off your solo technical founder pants and put on your solo marketing founder hat. In business, selling is much much much more important than making be

You take off your solo technical founder pants and put on your solo marketing founder hat. In business, selling is much much much more important than making because if you have money you can hire technical workers. But nobody will care nearly as much about survival as you. And if you have a technical background you are much more likely to have technical people in your network. Good luck.