4 ms·
Groupon or rather GRPN might be under a lot of pressure now, because their acquisition costs for new deals is (still) very high and they face tremendous competi
by jcfrei 14y ago
Groupon or rather GRPN might be under a lot of pressure now, because their acquisition costs for new deals is (still) very high and they face tremendous competition all over the globe (esp. from more versed local competitors - you really need to know a local market to create good deals). anyway if groupon stays innovative (for example in terms of their deals creation - eg. using an automated process, rather than cold calling OR creating significant social buzz around a lot of their deals) then I believe in the long term they have one of the most sustainable businesses out there (although with rather low margins)