TRADEMARK VIOLATION Holden limited is a car manufaturer. Are you sure you can share their name and fame with no consequences ? They have a mens apparel line whi

TRADEMARK VIOLATION Holden limited is a car manufaturer. Are you sure you can share their name and fame with no consequences ? They have a mens apparel line which is merchandised quite close to your concept. Adding a "From" might not be acceptable to Holden Ltd., and you might also be in violation of USPTO rulings. BUSINESS PLAN I have worked with Lauren and Oscar knit product from inception to delivery. There are some serious holes in your business model, if you are planning to sell a comparable product, made in USA, delivered by mail, at $8.00. Your management team has impressive credentials but very little hands on knowledge of the apparel industry. Simply stated, The Devil Fears Prada. 1. The minimum wage in CA is $8.00. The effect of the minimum wage kicks in twice when costing your product, first at the stage of fabric manufacturing (where it is built into the fabric price) and than at the cut and make process of garment. 2. Knit fabrics can be a nightmare at the finishing stage. If not finished correctly you will get : a) Skewing in the garment (when garment is laid flat, side seams move to the front or back). b) Shrinkage from 7% - 14% resulting in pukering problems also. c) Color variations in bulk fabric lots. d) Color fastness issues. e) Variation in feel after wash and hiking of garment (riding up) When working with factories in Asia, if fabrics fail testing protocol we issue a "refinish fabric" and sure as hell they refinish. However, given the minimum wage in USA and the price you intend to market your product, refinish will not be an option, so you leave no margin for error. That is if you are aiming for a fabric comparable to the brands you are trying to compete with. 3. Unfortunately, vanity creates brands and brands have become smart enough to offer basics at low prices. That is where they make their big dollars. Men do like to sport the logos too, and will pay those few extra dollars for it. Also, the money back guarantee on brands you are looking to compete agianst make them attractive. Do you accept returns ? Looking at the Timeline you have posted on KickStarter, your garment gets dyed after construction. The finish will never be uniform in this case, certainly not like the pics you have posted or a Lacoste product; in which case your site should project an Abercombie and Fitch or Urban Outfitters image. Also, since you are planning to sell by the piece, have you accounted for postage ? Warehousing and projection of units are a dangerous territory too. Many established companys have sunk with their inventory. A garment comparable to Lacoste or Burberry, by mail at $8 for a T shirt, with all components and construction made in USA, in the absense of a sweat shop is not possible !! If you can manage it, hats off to you !! Your basic idea is to supply a comparable product at a cheap price. However, you are working with knit fabrics which when finished to meet standards you are aspiring for cost muchos $$$$.