Hangout on forums where your ICP is discussing their problems and pain points - reddit, twitter, slack/discord/whatsapp groups, etc are good channels to explore

Hangout on forums where your ICP is discussing their problems and pain points - reddit, twitter, slack/discord/whatsapp groups, etc are good channels to explore Don't pitch your product directly on such forums - help people out by solving their problems and sharing your experiences Do this consistently and you'll have a gtm engine setup to acquire your early users