4 ms·
Right Very Rory Sutherland kind of thought - marketing doesn’t make sense. It is alchemy. If I told you the drink tastes bad, is an off putting color, comes in
by steveBK123 7mo ago
Right
Very Rory Sutherland kind of thought - marketing doesn’t make sense. It is alchemy.
If I told you the drink tastes bad, is an off putting color, comes in a small bottle, and is expensive you wouldn’t believe it would work. But Red Bull made billions.
- ms_menardi 7mo agobecause they're not selling drinks, they're selling stimulants