I think this comes down to where you think the greatest return will be. Ultimately it comes down to time. If you can make more over the long-term serving a few

I think this comes down to where you think the greatest return will be. Ultimately it comes down to time. If you can make more over the long-term serving a few high-paying customers, do this. If you can make more serving many smaller customers, do that. Unless you have a sizable organization, it is hard to do both and keep everybody satisfied and your company focused.