Samples can miss small pockets of behavior that are out of the norm but very interesting. As a business people using your product or service in unexpected ways

Samples can miss small pockets of behavior that are out of the norm but very interesting. As a business people using your product or service in unexpected ways can lead to greatinsights, new markets etc. DRM hating readers of Military science fiction might be a small niche, but it's one that publishers BAEN owns.