I'm struggling to understand what's being described here. If it's personalized clients, that's what we already had for most web services before the iPhone and

I'm struggling to understand what's being described here. If it's personalized clients, that's what we already had for most web services before the iPhone and app-ification of everything. It failed because making things compatible is a hard problem and a highly political/bureaucratic tarpit. > most SaaS products still ship hand-crafted React apps, each building its own UI, its own accessibility layer, its own theme system, its own responsive breakpoints Contrary to popular belief on HN, building these React apps are not "bullshit jobs" in the broader corporate world, nor going to be replaced by AI. They're the backbone of all ecommerce today and the ground floor for business operations because they keep us out of the tarpit. The implementation details are irrelevant here anyway. The actual problem was always how a business retains full control of its brand and UX.