What's striking is that the entire org is designed to listen to customers... aka "Make something people want". Relevant quotes from the article below: 1. STOR

What's striking is that the entire org is designed to listen to customers... aka "Make something people want". Relevant quotes from the article below: 1. STORE OPENINGS “When we open a market, everyone asks, ‘How many stores will you open?’ ” [Inditex communications director Jesus Echevarría] said. “Honestly, I didn’t know. It depends on the customer and how big the demand is. We must have the dialogue with the customers and learn from them. It’s not us saying you must have this. It’s you saying it.” 2. PRODUCT OFFERINGS [Store managers] also monitor customers’ reactions, on the basis of what they buy and don’t buy, and what they say to a sales clerk: “I like this scooped collar” or “I hate zippers at the ankles.” Inditex says its sales staff is trained to draw out these sorts of comments from their customers. Every day, store managers report this information to headquarters, where it is then transmitted to a vast team of in-house designers, who quickly develop new designs and send them to factories to be turned into clothes.