>People are only willing to pay for quality, mostly. lol, lmao even. In America at least, people pay for branding, and to give the impression that they're of

>People are only willing to pay for quality, mostly. lol, lmao even. In America at least, people pay for branding, and to give the impression that they're of a higher standing than they are - whether or not what they're buying is quality. Whether that's someone deeply in debt sporting Luis Vuitton, or a US President putting gold-painted foam ornamentation on the walls of the oval office. When it comes to the arts, or boutique fashion, or small scale manufacturing, people also pay for parasocial reasons - a variation on the branding angle. Storytelling about the founder, or the people doing the work, pictures of the space where a thing is being made, will give potential buyers a sense that they're paying for authenticity. That's why there are so many garbage ads on social media of a twenty-something talking about the old "one weird trick" that changed their routine... just so they can dropship you some garbage from Aliexpress with a 300% markup.