My startup was on TechCrunch (http://techcrunch.com/2012/01/11/appifier-launches-new-service-that-turns-wordpress-sites-into-mobile-apps/ http://techcrunch.com/

My startup was on TechCrunch (http://techcrunch.com/2012/01/11/appifier-launches-new-service-that-turns-wordpress-sites-into-mobile-apps/ http://techcrunch.com/2012/01/11/appifier-launches-new-servi...) and I'm happy to say that we didn't spend a dime for news coverage. Never have, and really never will. Like pretty much everyone here, I have big issues with paid placement in the press because it makes reading news that much more boring and really takes away from all the people working hard to do cool things that actually matter. If you're even considering paying for press, know this: press will not turn your company into an instant success story. Only customer development, understanding your pain points and solving them exceptionally will. PR is not a sustainable and effective customer acquisition strategy in the majority of cases (however it does feel really, really good) Liesl Barrel, a trained actress is one of my friends and advisors. She's a natural at attracting attention to what she's involved in. She gave me one solid piece of advice that sums up our entire PR strategy: "Do something interesting, tell somebody abou it." If you're doing anything more than that, whether it's kickbacks to a blogger or paying a PR firm to put you on the newswire, you might need to seriously rethink why you're even chasing the press.