I'd focus less on the U30 part, and more on the 30U, if that makes sense — the problem is with people who seek that sort of attention (and that 79 year old cert

I'd focus less on the U30 part, and more on the 30U, if that makes sense — the problem is with people who seek that sort of attention (and that 79 year old certainly qualifies as wanting that sort of attention). For those people, their businesses are a means to an end in the most cynical way possible.