Is "better marketing" a euphemism for "more willing to misrepresent the other side, turn a practical issue into an emotional one, and generally trot out every l

Is "better marketing" a euphemism for "more willing to misrepresent the other side, turn a practical issue into an emotional one, and generally trot out every logical fallacy they can think of"? Because that's what I see constantly on social media in response to progressive ideas the rest of the world has largely accepted but apparently just can't possibly work in the United States...