Don't overlook the penultimate paragraph: "I'm also excited to bring their amazing comms and marketing instincts to the team. They've helped many brands market

Don't overlook the penultimate paragraph: "I'm also excited to bring their amazing comms and marketing instincts to the team. They've helped many brands market online and because they have a strong pulse on where the industry is going, their comms and marketing ideas have really impressed me. I can't wait to leverage their talent outside of the show [...]." So there's a large acquihire component here. Maybe the dominant component.