I thought the author was talking about market positioning [0] E.g. Apple calling Vision Pro a spatial computing headset rather than VR. That didn't quite mesh w

I thought the author was talking about market positioning [0] E.g. Apple calling Vision Pro a spatial computing headset rather than VR. That didn't quite mesh with the hedging/motte-and-bailey reference. So I suppose they are really trying to say that you overpromise and underdeliver, using weasel wording to cover the difference? I'm not sure I would call even that a motte-and-bailey, but at least it makes more sense than my original interpretation. [0] https://www.aprildunford.com/post/a-product-positioning-exercise https://www.aprildunford.com/post/a-product-positioning-exer...