Suddenly reddit has to make a call between having the cash they require to stay afloat, and staying true to their users. but if reddit doesn't have t

Suddenly reddit has to make a call between having the cash they require to stay afloat, and staying true to their users. but if reddit doesn't have that money now what difference does it make? if reddit has reddit gold and has advertising, don't they end up in a position where they're able to choose and turn away advertisers if they need to? unless turning away advertisers causes some sort of industry problem where companies are unwilling to work with reddit?