4 ms·
Razer is experimenting with a new business model: gathering personal and usage data from players and the PC's they use, to sell to interested third parties.
by Luyt 14y ago
Razer is experimenting with a new business model: gathering personal and usage data from players and the PC's they use, to sell to interested third parties.
- AmVess 14y agoFrom the article: "For instance, he says, Razer is moving toward cloud storage because "we realized that as firmware, profiles, macros and other settings stored in onboard memory became more complex, more memory space was required." Er, that doesn't explain why the settings can be saved to the mouse after online setup has been completed. I'm with you on the notion that they are gathering data for sales to other parties in order to boost their bottom line.
- batgaijin 14y agoIs that it? It doesn't have anything to do with a second hand market?
- Zak 14y agoIntentionally destroying the resale value of your product wouldn't be a smart move when the target market is fairly technically sophisticated and prone to post rants on internet sites frequented by the rest of your target market.
- batgaijin 14y agoUh, they did it with video games.
- Zak 14y agoThere's more competition for the same users when it comes to things like mice. There's only one Mass Effect 3, and some other game, no matter how good simply won't do if you want to play Mass Effect 3. Mice substitute for each other much better than games do. If someone replacing a Razer mouse discovers it's difficult to resell because its functionality is crippled, they're not real likely to replace it with another Razer.
- illuminate 14y ago"Intentionally destroying the resale value of your product wouldn't be a smart move" Yes, because companies only make smart moves.
- 89a 14y agoThe idea of a second hand mouse makes me gag