I've seen LOTS of non-viral apps (and worked on a few) that had the production value / cred to get featured in the app store and get epic press. They eventuall

I've seen LOTS of non-viral apps (and worked on a few) that had the production value / cred to get featured in the app store and get epic press. They eventually fail UNLESS they have some sort of other distribution magic (viral, supporting parent site, ongoing word of mouth, etc). Here's a screenshot that illustrates the gravity in the app store: https://www.evernote.com/shard/s4/sh/d66940e4-8098-4d40-8185-aac5c06b1f75/c3694e4d57950550c48c3f95ba579105 https://www.evernote.com/shard/s4/sh/d66940e4-8098-4d40-8185... Apple will frequently feature high quality apps-- they cycle these all the time. This particular app (top tier investors, featured in NYT, WSJ, etc, etc) was featured twice. You can see what happens afterwards.