Ironic, that given the attention to detail he put into ordinary items for what was a 3 month journey, that he picked a non-standard and problematic spelling for

Ironic, that given the attention to detail he put into ordinary items for what was a 3 month journey, that he picked a non-standard and problematic spelling for his startup "Svbtle". Sure to cause problems in a few areas that could have easily been avoided with some research and attention to the details of properly naming your company.