I think its more an indictment of today's culture. This is completely anecdotal, but I think its becoming increasingly more fashionable to wear unknown brands,

I think its more an indictment of today's culture. This is completely anecdotal, but I think its becoming increasingly more fashionable to wear unknown brands, as long as the quality is there. Its a big departure from the Ed Hardy or Affliction brand craze that was going on a few years ago.