3 ms·
> Correct me if I'm wrong, but most of these brands are riding on their brand equity, not the superior quality of their apparel. I think you're wrong in terms
by nvarsj 14y ago
> Correct me if I'm wrong, but most of these brands are riding on their brand equity, not the superior quality of their apparel.
I think you're wrong in terms of disruption. The people who go by brand equity, in my opinion, are the uninformed consumer. This tends to be the 30 year old+ demographic, people who don't know how to exploit the internet. On the other hand, you have 20 year olds and younger that are extremely informed due to familiarity with internet discussions. The rate of information is incredibly fast in this case, and word of mouth can be a powerful thing. And this group is only getting larger and getting more buying power.
In fact, there's been a large rise in direct-to-consumer apparel retailers, and by all accounts they are doing very well. Take a look at Everlane for example.
- rada 14y agoPeople 30+ don't use the internet? http://pewinternet.org/Trend-Data-(Adults)/Whos-Online.aspx http://pewinternet.org/Trend-Data-(Adults)/Whos-Online.aspx 20s and younger group is getting larger? http://www.census.gov/prod/2010pubs/p25-1138.pdf http://www.census.gov/prod/2010pubs/p25-1138.pdf Everlane doing very well? Launched weeks ago. "Extremely informed" indeed.
- tehayj 14y agoPlus Everlane still produces in low cost countries...
- akanet 14y agoEverlane employee here. We're a year old. Here's an infographic with some of our growth stats: http://25.media.tumblr.com/tumblr_mctj8bQNXI1qf7nhfo1_1280.jpg http://25.media.tumblr.com/tumblr_mctj8bQNXI1qf7nhfo1_1280.j...
- uriah 14y agoEverlane has been around for a couple years now.
- wsul 14y agoEverlane has done a great job. We're big fans of a couple of their designs.
- rada 14y agoLooks like they launched a year ago. I went off a blog link that said it was this month, I was wrong. @akanet - looks like you were hellbanned? Not sure if it's because you posted this infographic of your company's growth: http://25.media.tumblr.com/tumblr_mctj8bQNXI1qf7nhfo1_1280.jpg http://25.media.tumblr.com/tumblr_mctj8bQNXI1qf7nhfo1_1280.j... ... which doesn't seem to deserve a ban. FWIW I really like the Everlane website and the products look great. I am sorry you got caught in the crossfire - my comment wasn't intended to single out Everlane but rather to give concrete examples of the parent comment being chock-full of bad information. (Nevertheless, even with your impressive growth, I'd like to point out that at 22 employees and 71,000 t-shirts sold, you have a long way to go before you are not bleeding big. Not exactly the grown-up definition of "doing well" - which was, of course, parent's example, not yours - so you cannot be blamed for it.)