Their mistake was editing it into the text bodies, rather than making it a separate element of the page. No doubt they were trying to inhibit adblockers but it’

Their mistake was editing it into the text bodies, rather than making it a separate element of the page. No doubt they were trying to inhibit adblockers but it’s so much worse a problem for them this way, because they’re presenting an ad in the voice and userpic of the account that made the post.