I believe the major reasons why people were saying "iPhone 5 is boring" is because the iPhone didn't do anything that other manufacturers weren't already doing.

I believe the major reasons why people were saying "iPhone 5 is boring" is because the iPhone didn't do anything that other manufacturers weren't already doing. iPhone 5 doesn't compete/exist only with other Apple products - it competes with Android and W7. When you tout your latest phone as 'revolutionary' and it's only adding features that have been on other phones for months already, you're gonna get backlash.