Or else a player too big to be blocked moves into the space with a service that provides some/all of the privacy benefits, but declines to offer the other undes

Or else a player too big to be blocked moves into the space with a service that provides some/all of the privacy benefits, but declines to offer the other undesirable aspects of VPN (e.g. location shifting to circumvent local restrictions) i.e. iCloud private relay is the future