> People in their 20s (just), 30s, 40s know about the Apple 'cool' factor but on a recent trip to SE Asia I would guess 60% or more of the teens were using non-

> People in their 20s (just), 30s, 40s know about the Apple 'cool' factor but on a recent trip to SE Asia I would guess 60% or more of the teens were using non-iPhones. I can't speak for the rest of Asia, but judging by my extended family, the Apple craze in mainland China is still pretty ferocious. A combination of the materialistic culture and view of Apple as a luxury brand often leads to situations like [1] and [2] popping up in the news. Of course, each country is different. Was it Indonesia where Blackberry had a 90% market share among the youth? [1] http://www.chinasmack.com/2012/stories/chinese-freshman-girl-demands-apple-iphone-ipad-macbook-3-piece-set-for-college.html http://www.chinasmack.com/2012/stories/chinese-freshman-girl... [2] http://www.dailymail.co.uk/news/article-2126172/Chinese-boy-sells-kidney-buy-iPad-iPhone.html http://www.dailymail.co.uk/news/article-2126172/Chinese-boy-... > Finally if the iPad mini is "good enough" for most people then it will cannabalise the full iPad sales. This was the same argument against the iPod mini. As Apple has stated before, they'd much rather cannibalize their own products than have a competitor do it.