Except Google isn't eating Apple's lunch. It's eating a segment of the market where Apple is less concerned about competing, if you're going to buy an Android p

Except Google isn't eating Apple's lunch. It's eating a segment of the market where Apple is less concerned about competing, if you're going to buy an Android phone it's unlikely you were going to buy an iPhone. Very few companies invent anything, they mostly work off existing concepts and bring them to market. Then make them better incrementally. A company getting ultra-high resolution laptops out to consumers? That's exciting. That'll push the state of the art forward. Everyone seems to go "They've not made any changes in the iPhone for AGES! BORING!", but they've got a pretty diverse portfolio of products that get very strong refreshes cyclically.