It doesn't have to be considered a temporary fad, I think Wall Street maybe doesn't believe that the company is continuing to uphold it's brand. Though let's be

It doesn't have to be considered a temporary fad, I think Wall Street maybe doesn't believe that the company is continuing to uphold it's brand. Though let's be honest here, the article says that Apple didn't loose as much as the rest of the market, so that is actually somewhat positive. I had to go to the Apple store today because my iPhone broke after only 5 months (hardware button stopped working). The customer service was pretty average, and I was told to sign myself up to book an appointment with a genius. The store was fairly empty, so I kinda expected the guy I was speaking to to do it for me. I walked by all the new iPad minis, and iPhone 5s, and I'll admit, I picked up an iPad mini to see how it felt. But beyond that, I had zero interest in any of their products. Now, if you had shown me a bunch of android devices, I doubt I would have been much more interested (I have a Sony Xperia S). If you had shown me a Microsoft Surface or Nokia 920, I would probably be more interested. Of course, I'm only one data point, but Apple had a combination of cool products and apparently customer service (never really experience that myself). If people aren't intrigued and excited about the products, and if everything becomes self-serve like the grocery checkout (how many of us are excited about those monstrosities?) that is where they'll loose. It isn't about a fad, you've ALWAYS got to be improving your products, not just your bottom line.