Does Apple need large market shares? Do they have to sell a phone to everyone? Do they even want to? Also, your line about Apple not having invented anything m

Does Apple need large market shares? Do they have to sell a phone to everyone? Do they even want to? Also, your line about Apple not having invented anything makes it pretty obvious that you know next to nothing about Apple’s modus operandi during the last decade. Apple does something really new every five years or so and spends the rest of the time polishing (i.e. making incremental changes). Apple was also always litigious. The lawsuits don’t have anything to do with anything. At the moment Apple’s biggest problem is that they can’t make as many iPhone 5s as the market demands. They let massive amounts of money on the table. That’s a problem, however not one that usually indicates a company being doomed.