This is a fairly shallow article, but I suppose most investors do fairly shallow fundamental analysis. Aside from whether or not you believe in the company, the

This is a fairly shallow article, but I suppose most investors do fairly shallow fundamental analysis. Aside from whether or not you believe in the company, the management team, the product line, growth opportunities in China, etc., the profit story is simply too compelling for investors to avoid. Zaky does a reasonable job summarizing (http://bullishcross.com/2012/10/apple-1000-why-its-time-to-buy/ http://bullishcross.com/2012/10/apple-1000-why-its-time-to-b...), but the essential point is that 160-180 million iPhones next year (conservative estimate) means $66 eps/share, which with a 15 P/E is $990. Even if you believe the unbelievably conservative P/E of 10 is appropriate (here's why that's nuts http://www.asymco.com/2012/10/12/what-is-apples-realized-pe-ratio/ http://www.asymco.com/2012/10/12/what-is-apples-realized-pe-...), you're still making a tidy 18% return over the next year. And if you believe there is any growth coming beyond the next fiscal year...