Because access to the WSJ can be charged to its readers' expense accounts. Customers are a lot less price-sensitive when someone else is picking up the tab. Gi

Because access to the WSJ can be charged to its readers' expense accounts. Customers are a lot less price-sensitive when someone else is picking up the tab. Given that the financial climate will presumably lead to some corporate cost-cutting, there's probably an opportunity for someone to undercut the incumbent business-news providers (WSJ, Bloomberg, Reuters) in the next two years.