I think we have seen more and more companies marketing the 'idea' of perfection and effortlessness rather than measurable improvements, because we're so tied to

I think we have seen more and more companies marketing the 'idea' of perfection and effortlessness rather than measurable improvements, because we're so tied to the emotion of being stress-free. And what could be easier to market as this than the "magic" of modern technology? I helped a friend out with setting up a Mac, and to describe how time machine worked I found myself speaking about it in anthropomorphic terms "It knows. It works. It will do that for you." And the same thing is coming with so much machine learning coming into our lives "It learns. Don't give up, it will get better if you train it." And then there are the personal assistants "It hears you. It sees your eyes close. It knows when you've fallen into deep sleep."