Not sure if this is helpful, but I wrote a long response to The Best: http://blog.chewxy.com/2012/11/08/the-best-really/ http://blog.chewxy.com/2012/11/08/the-b

Not sure if this is helpful, but I wrote a long response to The Best: http://blog.chewxy.com/2012/11/08/the-best-really/ http://blog.chewxy.com/2012/11/08/the-best-really/ In this I raise the point of "the best" being a meaningless measure as we're actively bombarded by lack of information and other factors that make us terrible in making calls on whether something is "the best". I think it's rather hollow to claim that one wants 'the best' and yet doesn't discount in factors that makes one perceive something as 'the best'